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Complete Syllabus of Digital Marketing Course

Module 1

Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Evolution of Digital Marketing
  • Digital Marketing Channels and Strategies
  • Digital Marketing Trends and Future Outlook

Module 2

Search Engine Marketing (SEM)

  • Introduction to Search Engine Marketing
  • Google Ads (formerly Google AdWords)
  • Keyword Research and Selection
  • Campaign Setup and Management
  • Ad Copywriting and Ad Extensions

Module 3

Analytics and Reporting

  • Web Analytics (Google Analytics, Google Tag Manager)
  • Key Performance Indicators (KPIs) and Metrics
  • Data Analysis and Insights
  • Reporting and Dashboards
  • A/B Testing and Conversion Tracking

Module 4

Digital Marketing Strategy and Planning

  • Developing a Digital Marketing Strategy
  • Setting Marketing Objectives and Goals
  • Target Audience Identification and Segmentation
  • Customer Journey Mapping
  • Budgeting and Resource Allocation
  • Measurement and Evaluation

Module 5

Emerging Trends in Digital Marketing

  • Voice Search and Voice-Activated Devices
  • Chatbots and Conversational Marketing
  • Blockchain and Cryptocurrency
  • Influencer Marketing Strategies
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Why Choose Sarthak academy for Complete Digital Marketing Course?

There are several reasons why you might consider choosing Sarthak Academy for a complete digital marketing course:

Experienced Faculty: Sarthak Academy boasts a team of experienced and knowledgeable faculty members who are experts in the field of digital marketing. They have practical industry experience and can provide valuable insights and guidance throughout the course.

Comprehensive Curriculum: The academy offers a comprehensive curriculum that covers all the essential aspects of digital marketing. From foundational concepts to advanced strategies, the syllabus is designed to provide students with a well-rounded education in digital marketing.

Practical Learning Approach: Sarthak Academy emphasizes a hands-on and practical learning approach. Along with theoretical concepts, students engage in real-world projects, case studies, and simulations. This practical experience helps reinforce learning and allows students to apply their knowledge effectively.

Industry-Relevant Skills: The digital marketing course at Sarthak Academy focuses on teaching the skills that are in demand in the industry. They cover the latest tools, techniques, and trends in digital marketing. This ensures that students are well-prepared to meet industry requirements and excel in their careers.

Supportive Learning Environment: Sarthak Academy provides a supportive and collaborative learning environment. Class sizes are kept small to ensure individual attention to each student. The faculty is approachable and encourages student participation, questions, and discussions.

Placement Assistance: Sarthak Academy offers placement assistance to help students kickstart their careers in digital marketing. They provide guidance in resume building, conducting mock interviews, and connecting students with job opportunities. This support increases the chances of securing a job after completing the course.

By choosing Sarthak Academy for a complete digital marketing course, you can gain industry-relevant skills, practical experience, and the support needed to succeed in the dynamic field of Digital Marketing.

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